The Client

At 36, Argentine football player Lionel Messi became famous mostly for his time at FC Barcelona, where he broke the club’s all-time scoring record. He started playing professional soccer at just 16 and was a key player in Argentina’s 2022 World Cup win. Over his career, he’s won multiple FIFA awards, including several ‘Best Men’s Player’ titles.

SikSilk is a UK-based clothing store that sells sportswear and modern street clothes; focusing on comfort and target a broad age range. Aiming for men and women between 18 and 45. Their goal is to become more than just a brand, but a lifestyle.

For the joint venture between Messi and SikSilk, the goal was to craft a high end marketing campaign worthy of Messi’s global reputation. To meet this objective, we proposed the curation of a special video box featuring an acrylic tray. This design not only amplifies the luxury factor but also provides a unique and memorable packaging experience. Within the distinct box, the new line of Messi apparel would be displayed, adding an extra layer of exclusivity and appeal to the collaboration.

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SikSilk opts for video boxes in their partnership with Messi to enrich the customer experience through personalisation, making the unpacking process feel like an exclusive event. This creative packaging choice serves as an effective marketing strategy while also emphasising the mutual pride that Messi and SikSilk have, for their collaboration.

  • 10 Inch Video Screen
  • 5 Board Magnetic Case 
  • 3mm Rigid Board 
  • Acrylic Tray 
  • Fll CMYK Print
  • Matt Lamination Finish
  • Black Side Ribbons For Support
  • Internal Dimensions: 600x400x200mm


The Finer Details

The Acrylic Tray: Incorporating an acrylic tray into the video box packaging serves dual functions. It not only generates anticipation by giving recipients a preview of Messi’s apparel, but it also improves the visual appeal of the box. This clever design aspect grabs the audience’s focus immediately, making the unboxing process more captivating.

Matt Lamination: Choosing a matte lamination for the promotional box accomplishes two things. It minimises fingerprints and boosts print clarity, making critical design elements like the Messi and SikSilk logos more prominent. The matte texture adds a refined, upscale touch, aligning well with the high-quality nature of the Messi and SikSilk partnership.

The prompt enthusiastic reaction to the Messi x SikSilk video box was noticeable both in first-hand comments and the substantial buzz it generated online. Social media influencers and key figures in the soccer realm were provided with an immersive blend of digital narrative and the box’s upscale presentation. This complex level of engagement effectively broadened the scope and resonance of the partnership.


YouTube Video

Discover the Lionel Messi x SIKSILK Acrylic Video Presentation Box with us on our YouTube channel! Our Managing Director, Lee, warmly welcomes you to an exclusive presentation where he dives deep into this extraordinary creation. With Lee as your guide, explore the seamless blend of cutting-edge technology and meticulous craftsmanship that sets this box apart.

Join us on YouTube to uncover the inspiration, thought process, and dedication behind this collaboration, and witness first-hand the passion and creativity that fuel our pursuit of excellence.

Our YouTube Channel


The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.


I just wanted to let you know the boxes have arrived successfully and look amazing!
Thank you again so much for getting them over to us so efficiently and your help with the whole process.


The video boxes were fantastic, thank you and the team for doing such a brilliant job, clearly if any other opportunities come again, I'll come knocking on your door!.


The video boxes are great, everyone loved them and they did the job perfectly. We will definitely be coming back for more in the future.


The video brochures were brilliant; with 2 different type of brochures, they were perfect for marketing our new plans to potential investors.


Our video brochures were great, they looked amazing and helped us gain the customer who we where marketing to. Thank you for helping us with this project and for getting them finished and to us as quickly as possible.


We were looking around for an innovative way to deliver a sample of our Single Malt Scotch Whisky. The whisky has been aged for 50 years and a bottle is valued at £25,000, so only luxury packaging would do. We found Video In a Box and with them, we were able to build our perfect video box. We knew that we wanted to include a Whisky pipet, 2 glasses and the bottle but with Video In a Box we were able to integrate a lovely video screen to show our Glenfiddich message. Our clients were blown away with the package they received, we would highly recommend working with Video In a Box.


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We were looking for an interesting way to thank our CEO who was departing the company. We found Video In a Box online and were very impressed with what we saw on their website. We gave them a call and their team were very useful in our decision to use a bespoke video box to show our thanks. The process with Video In a Box was very straightforward and we were very pleased with the results.


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Video in a Box worked very closely with us on a tight deadline to produce a stunning luxury presentation box with a 10" TV in a CARD LCD screen, to house some custom Coca Cola Bottles as well as some branded merchandise (also supplied by Magellan Merchandise) for the Olympics, the result was superb, we cant thank you enough for the herculean effort that went into getting these to us on time.


Magellan World's Video Brochure division Video in a Box helped us design the video books we produced to entice large corporate brands to move and relocate to our stunning office park in Slough. The design idea to create a book with a fitted portrait screen inside was a huge hit and a really superb additional to our highly targeted marketing strategy, these companies included Pepsi Co, Amazon, Baker Tilly, thanks guys


We needed 50 urgent TV Cards for a last minute impromptu event for some senior executives arriving from various offices around Europe, we needed a way to show them what progress had been made to the new division we had setup, so we used the TV in a CARD Express service from Magellan's dedicated video brochure division to create the cards, they were distributed at the meeting and the feed back was incredible, it could have worked any better. I look forward to working with Magellan team on all our future video brochure requirement.


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Video in a Box provided us with an innovative and eye-catching way to communicate the launch of a new campaign to a range of stakeholders, including media, football clubs and key influencers. Their solution allowed us to bring our campaign ambassadors to life for a wider target audience and even delivered some pre-launch social media buzz. They totally understood the need to deliver under pressure and to tight timelines and we would not hesitate to work with the team again.

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We're really happy with our video brochures, they really get your message across in a far more engaging way than regular print or email communications.


Video in a Box were really helpful and the end product was fantastic - we got some amazing feedback from our staff and clients.


Apart from the exemplary customer service and sales approach, I found the offering from Video in a Box to be highly innovative and effective with our retailers. The use of TV in POS introduces a myriad of opportunities to connect with the shopper and retailer alike. I look forward to future POS solutions from Video in a Box.


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