Boohoo Video Box
In crafting a case study for the production of Boohoo’s innovative video box, it’s imperative to understand the brand’s significance in the realm of online fashion retailing. Boohoo, a UK-based fashion brand catering to the youthful demographic aged 16 to 30, emerged in 2006 and has since experienced exponential growth, boasting sales figures of £856.9m in 2019. The brand operates several online platforms including boohooman.com, prettylittlething.com, and nastygal.com, offering a vast array of fashion clothing and beauty products, totalling over 36,000 items.
As a digitally-native retailer, Boohoo harnesses the power of social media as a cornerstone of its marketing strategy. With a substantial presence across platforms like Instagram, Twitter, and Facebook, boasting millions of followers and likes, Boohoo effectively leverages these channels to promote its brand and products. In the contemporary landscape where consumers are increasingly glued to their smartphones, social media platforms serve as vital avenues for brand exposure and engagement.
Fashion Packaging
The genesis of the video box project stemmed from Boohoo’s desire to launch their denim edit in a manner that would captivate high-profile influencers in the UK and US. Tasked with creating packaging that not only housed the jeans but also served as a promotional tool for the launch, the objective was clear: to design packaging that exuded the brand’s essence while evoking a sense of excitement and intrigue. Given the influencers’ extensive reach on social media, the packaging was envisioned as a conduit to amplify Boohoo’s online presence, thereby driving sales and bolstering brand recognition within the target audience.
The primary focus was on crafting packaging that would resonate with influencers and their followers, elevating the visibility of Boohoo’s new collection on various social media platforms. With a pressing deadline, the challenge was to devise a concept that was both innovative and impactful. The idea of incorporating video screens into the presentation boxes emerged as a novel solution, allowing Boohoo to deliver an exclusive video showcasing the launch of their new jeans directly to influencers.
Conclusion
Upon opening the sleekly designed video boxes, influencers were greeted with an engaging video presentation highlighting Boohoo’s latest collection, effectively capturing their attention and generating excitement. Nestled within the box, beneath branded tissue paper, were the jeans themselves, inviting influencers to experience the product firsthand. The incorporation of video technology not only aligned with Boohoo’s ethos of innovation but also served as a memorable touchpoint, leaving a lasting impression on recipients and igniting buzz across social media platforms.
Ultimately, the video box campaign succeeded in its mission to enhance Boohoo’s online visibility, driving engagement, and fostering brand advocacy among its target audience.
YouTube Video
Check out our YouTube video featuring Managing Director Lee as he unveils the innovative Boohoo video box created for the denim edit launch. Lee takes you through the design, functionality, and creative process behind this unique packaging. From the stylish branding to the mesmerising video reveal, get an insider’s look at the craftsmanship and innovation that went into this project.
Whether you’re into fashion, marketing, or just love cutting-edge tech, our video offers a captivating journey into the world of Boohoo. Click the link below to witness first hand how Boohoo’s vision comes to life in this remarkable video box!
