Dr Martens Flight Case
Dr. Martens, a globally recognised brand famous for its iconic footwear, wanted to create a unique promotional item to showcase its Jadon boots in an engaging way. The challenge was to design a luxury custom flight case that embodied the brand’s rugged yet stylish image and incorporated modern technology for an unforgettable unboxing experience.
Our team at Magellan accepted this challenge, creating a flight case that would make a statement at retail displays and special events.
Custom Fashion Packaging
Constructed with a robust yet sleek design, the flight case features black metal corners and edges for durability while maintaining a sophisticated look. The PU leather panels provide a premium feel consistent with Dr. Martens’ branding, with one of the panels prominently displaying the Dr. Martens logo to reinforce brand recognition.
The interior, lined with the brand’s signature PMS yellow, creates a vibrant backdrop for the Jadon boots, highlighting them and aligning with Dr. Martens’ bold and dynamic image.
Video Packaging
To enhance the user experience, the flight case lid is equipped with a 10-inch screen featuring a light sensor and play/pause button. This built-in video screen allows Dr. Martens to present promotional videos or product information directly within the case, adding an interactive element to the unboxing experience.
The lower section is specifically designed to securely hold a pair of Jadon boots up to size 12, ensuring a perfect fit and presentation. This custom flight case not only serves as a protective container but also as a powerful marketing tool, embodying the brand’s essence and enhancing its storytelling capabilities.