Background & Challenge

In today’s rapidly changing digital landscape, influencer marketing continues to evolve. Recognising the significance of creating a unique brand presentation, HERA joined forces with influencer Rachel Daly to develop distinct packaging aimed at captivating their desired audience.

HERA is celebrated for its innovative branding and marketing strategies. This served as the driving force behind their collaboration with influencer Rachel Daly, who is widely recognised for her exceptional engagement and extensive reach. Their shared goal was crystal clear: to seamlessly merge the essence of both brands into a remarkable partnership that authentically reflected their core identities.

In the midst of a crowded influencer arena, HERA and Rachel Daly were dedicated to setting themselves apart, fostering genuine connections, and sparking the imaginations of those who received their content. Their creative solution manifested as a novel approach to unboxing. The design was inspired by Rachel’s tattoos, thoughtfully translating her personal journey; a lion motif embodying her lioness spirit within England’s women’s football, lilies paying homage to her mother’s favourite flower, and a butterfly resonating with memories of her father.

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The dimensions of the box have been carefully selected at A4 size with a depth of 150mm, providing ample space to give an initial impression of abundant content within.

One of the standout features is the inclusion of a 7″ HD screen within the packaging. This transformative addition elevates the packaging from a simple container to a multi-sensory and interactive encounter. The screen showcases the brand’s message with remarkable clarity, allowing viewers to engage with the content in a visually striking manner.

To ensure that the video quality remains uncompromised, the video box is equipped with 258MB of memory. This emphasis on memory capacity highlights the brand’s dedication to delivering high-quality and premium content that resonates with the audience.

The user experience is streamlined and engaging, thanks to the intuitive auto-play function. This feature eliminates any potential barriers to engagement by seamlessly initiating the video as soon as the box is opened, providing an immediate and captivating introduction to the video’s narrative.

The design of the box also contributes to the overall experience. The addition of a chic black side ribbon and a matte-finished full-colour CMYK print not only offers a visually appealing aesthetic but also provides a luxurious tactile experience. This attention to design details enhances the overall presentation and makes the unboxing experience a truly special and memorable moment.


Outcome & Broader Impact

The HERA x Rachel Daly Influencer Presentation Video Box received an overwhelmingly positive response, resonating not only through direct feedback but also across social media platforms. The combination of tactile luxury in packaging and immersive digital storytelling captivated both fans and customers, seamlessly transitioning from physical opulence to digital narrative.

The inclusion of an auto-play function within the presentation video box proved to be a brilliant move, facilitating immediate engagement with the brand’s message and fostering a deeper connection with the collaboration’s objectives. This feature ensured a direct interaction with the content, enhancing the overall experience for recipients.

The success of this innovative packaging strategy was evident in the praise it garnered directly and the organic buzz it generated on social media. By merging physical and digital elements, the collaboration between HERA and Rachel Daly stood out in the realm of influencer marketing, captivating audiences on multiple levels and setting an example for future brand collaborations to think creatively and go beyond traditional methods.


The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.


I just wanted to let you know the boxes have arrived successfully and look amazing!
Thank you again so much for getting them over to us so efficiently and your help with the whole process.


The video boxes were fantastic, thank you and the team for doing such a brilliant job, clearly if any other opportunities come again, I'll come knocking on your door!.


The video boxes are great, everyone loved them and they did the job perfectly. We will definitely be coming back for more in the future.


The video brochures were brilliant; with 2 different type of brochures, they were perfect for marketing our new plans to potential investors.


Our video brochures were great, they looked amazing and helped us gain the customer who we where marketing to. Thank you for helping us with this project and for getting them finished and to us as quickly as possible.


We were looking around for an innovative way to deliver a sample of our Single Malt Scotch Whisky. The whisky has been aged for 50 years and a bottle is valued at £25,000, so only luxury packaging would do. We found Video In a Box and with them, we were able to build our perfect video box. We knew that we wanted to include a Whisky pipet, 2 glasses and the bottle but with Video In a Box we were able to integrate a lovely video screen to show our Glenfiddich message. Our clients were blown away with the package they received, we would highly recommend working with Video In a Box.


After talking to 4 different companies and finally finding Magellan and Video In a Box, it was a massive breath of fresh air for me. The project was dumped on me and I had no experience in dealing with multiple orders from several suppliers. Video In a Box took this workload off my shoulders and they were the only company to answer all my questions and lead me down the best route for my project. It was so nice to talk to someone who actually knows what they are talking about and they helped me deliver one of the best pieces of packaging I have ever seen.


As a thank you to our valued customers, we wanted to deliver some products in a special way. Video In a Box allowed us to create a dream piece of packaging which contained a screen! Our customers were very pleased when they received their parcel and Video In a Box were very helpful throughout the process.


We had a project that had multiple elements and we were going to have to order from multiple suppliers. We found Magellan and Video In a Box who were able to provide all of the elements we required for our project and had extensive knowledge and expertise in each area. Our lives were made dramatically easier and placing our trust into Magellan and Video In a Box to deliver our project on time allowed us to get on with our normal 9-5 work.


Video In a Box saved me time and aggro with their fantastic communication and assistance throughout the entire process of delivery my perfect video box. We knew that we wanted an innovative way to showcase our new range of Fastskin swimming costumes but when our video boxes were delivered the whole team were blown away by how fantastic they were! I would like to thank Video In a Box for their help throughout the project, if we do another video packaging project then we will be calling Video In a Box straight away!


We are so glad that we found Video In a Box. Their design team came up with a fantastic 'transplant' feature on our video box to show the reality of transplants. This unique feature went down very well with those that used it! The communication from the Video In a Box team was fantastic throughout and we look forward to using them again in the future.

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We were looking for an interesting way to thank our CEO who was departing the company. We found Video In a Box online and were very impressed with what we saw on their website. We gave them a call and their team were very useful in our decision to use a bespoke video box to show our thanks. The process with Video In a Box was very straightforward and we were very pleased with the results.


Video in a Box were able to produce a stunning tri folded A4 Video Brochure for our Genuine Draft and Lite brands for our Global event in Miami, they managed to get these to our event on time under enormous pressure and on a a ridicules lead-time. The impact on some of the most senior personal at this event was astounding, we can't thank you enough for the nothing short of a miracle effort to achieve this, THANKYOU

SAB miller

Video in a Box worked very closely with us on a tight deadline to produce a stunning luxury presentation box with a 10" TV in a CARD LCD screen, to house some custom Coca Cola Bottles as well as some branded merchandise (also supplied by Magellan Merchandise) for the Olympics, the result was superb, we cant thank you enough for the herculean effort that went into getting these to us on time.


Magellan World's Video Brochure division Video in a Box helped us design the video books we produced to entice large corporate brands to move and relocate to our stunning office park in Slough. The design idea to create a book with a fitted portrait screen inside was a huge hit and a really superb additional to our highly targeted marketing strategy, these companies included Pepsi Co, Amazon, Baker Tilly, thanks guys


We needed 50 urgent TV Cards for a last minute impromptu event for some senior executives arriving from various offices around Europe, we needed a way to show them what progress had been made to the new division we had setup, so we used the TV in a CARD Express service from Magellan's dedicated video brochure division to create the cards, they were distributed at the meeting and the feed back was incredible, it could have worked any better. I look forward to working with Magellan team on all our future video brochure requirement.


Magellan have a wide range of promotional merchandise and are always happy to help and suggest specific products which are relevant to your target market. A quick response time along with helpful suggestions and recommendations makes Magellan stand out from other companies and I would have no hesitation in recommending the company.


Video in a Box provided us with an innovative and eye-catching way to communicate the launch of a new campaign to a range of stakeholders, including media, football clubs and key influencers. Their solution allowed us to bring our campaign ambassadors to life for a wider target audience and even delivered some pre-launch social media buzz. They totally understood the need to deliver under pressure and to tight timelines and we would not hesitate to work with the team again.

M&C saatchi

Video in a Box is a great innovative product and we were very happy with the final result.

calvin klein

A superb product, which has landed a recent campaign to clients in a professional, innovative, yet fun way. The service we received from start to finish has been great and I would highly recommend Video in a Box.

princess cruises

Video in a Box is great innovative product. Fast turn around, very high quality results and superb market intelligence and strategic thinking from the team. The best value for money marketing product by a long, long way.


I wanted my guests to retain a memory of our event and our brand that would be innovative, informative and memorable; the solution provided by Video in a Box answered all those criteria.

What Car?

We're really happy with our video brochures, they really get your message across in a far more engaging way than regular print or email communications.


Video in a Box were really helpful and the end product was fantastic - we got some amazing feedback from our staff and clients.


Apart from the exemplary customer service and sales approach, I found the offering from Video in a Box to be highly innovative and effective with our retailers. The use of TV in POS introduces a myriad of opportunities to connect with the shopper and retailer alike. I look forward to future POS solutions from Video in a Box.


In a globally competitive market it's vital to have evocative marketing materials that steal the attention of your audience - Video in a Box does just that and for us, it's an integral part of our strategy for winning new business

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