EU Packaging Marks

Essential EU Packaging Marks and Our Commitment

In today’s eco-conscious world, businesses must comply with various packaging regulations and standards. The European Union (EU) has several crucial packaging marks that companies must be aware of. Here’s a detailed overview of these essential EU packaging marks:

CE Mark: Ensuring Compliance
The CE mark signifies that a product meets all EU regulatory requirements related to safety, health, energy efficiency, or environmental concerns. This mandatory mark ensures compliance with EU legislation and enables the free movement of products within the European Economic Area.


Cosmetic Packaging Requirements
Regulation (EC) No 1223/2009 requires specific information on cosmetic product labels or packaging, including:

  • Company name and address
  • Ingredients list
  • Nominal net content
  • Safety warnings
  • Date of minimum durability or period after opening
  • Product identification
  • Reference/batch number
  • Country of origin (if imported into the EU)


Food and Beverage Labeling

Prepackaged food sold in the EU must include:

  • Name of the food
  • Ingredient list and allergen information
  • Quantity of certain ingredients
  • Date marking (best before/use by)
  • Country of origin
  • Name and address of the food business operator or importer
  • Net quantity
  • Special storage conditions or conditions of use
  • Instructions for use if necessary
  • Alcohol content (if over 1.2%)
  • Nutrition declaration


Energy Efficiency Labels
Energy labels rank appliances from A to G based on energy consumption. Class A (green) appliances consume the least energy, while class G (red) consume the most. These labels help consumers make energy-efficient choices and encourage companies to design energy-saving products.


Textile Fiber Content Labeling
Under Regulation (EU) 1007/2011, textile products must carry a durable, legible, visible, and accessible fiber content label. Finished textile products made from two or more fibers should list each fiber’s content percentage. Distinct textile components must be labeled separately.


WEEE Label for Electronic Waste
The WEEE (Waste Electrical and Electronic Equipment) Directive requires products to display a crossed-out wheelie bin symbol, indicating that the item should not be discarded with household waste. This label should be on the packaging if it cannot be placed on the product itself.


Footwear Labeling Standards
Footwear sold in the EU must comply with specific labeling requirements. Manufacturers or the first importers into the EU market are responsible for providing accurate labels.


The Green Dot: Funding Recycling
The Green Dot symbol indicates that a fee has been paid to fund the recycling of the packaging. Managed by Pro Europe, it coordinates the collection, sorting, and recovery of used packaging.


Ecolabel: Recognizing Environmental Excellence
The EU Ecolabel, or ‘Flower logo,’ is awarded to products with the lowest environmental impact within their category. This voluntary mark helps consumers identify environmentally friendly products. Over 37,000 products on the EU market currently carry the label.


Additional Marks
Additional packaging marks may be required or recommended depending on the product category, including hazard symbols for chemicals or electronics and e-marking for batteries.


Compliance and Sustainability in EU Packaging
All packaging marketed in the EU must comply with general requirements aimed at protecting the environment and consumer health. Directive 94/62/EC specifies essential requirements, including:

  • Minimizing packaging waste by reducing weight and volume
  • Limiting noxious or hazardous substances
  • Ensuring packaging can be reused, recycled, composted, or recovered
  • Packaging must have appropriate markings indicating the materials used.


How Our Packaging Website Fits In

At Magellan, we are dedicated to helping businesses navigate and comply with EU packaging regulations. Our packaging solutions are designed to meet stringent requirements while promoting sustainability and efficiency.


Why Choose Us?

  • Regulatory Compliance:Our packaging solutions comply with all necessary EU regulations, ensuring your products meet the highest standards.
  • Sustainable Practices: We prioritize eco-friendly materials and designs to help reduce environmental impact and support your sustainability goals.
  • Expert Guidance: Our team of experts provides detailed advice and support to help you understand and adhere to all relevant packaging marks and regulations.
  • Innovative Solutions: We continuously innovate to offer cutting-edge packaging that meets regulatory demands and enhances product appeal.


Supporting Your Business with Comprehensive Solutions
By choosing Magellan, you can focus on growing your business while we handle the complexities of packaging compliance. Our solutions help you:

  • Ensure compliance with CE, WEEE, Green Dot, and other essential marks.
  • Implement sustainable practices that align with Ecolabel standards.
  • Navigate the detailed requirements for cosmetics, food and beverages, textiles, and more.


For businesses operating in the EU, compliance with packaging regulations and labeling is essential. Conducting an audit of your packaging materials can help identify areas for improvement, such as enhancing recyclability, reducing material usage, and ensuring compliance with all required packaging marks. By adhering to these standards and investing in sustainable packaging solutions, you can meet EU requirements and contribute to a greener future. Visit our website to learn more about how Magellan can support your packaging needs.

The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.


I just wanted to let you know the boxes have arrived successfully and look amazing!
Thank you again so much for getting them over to us so efficiently and your help with the whole process.


The video boxes were fantastic, thank you and the team for doing such a brilliant job, clearly if any other opportunities come again, I'll come knocking on your door!.


The video boxes are great, everyone loved them and they did the job perfectly. We will definitely be coming back for more in the future.


The video brochures were brilliant; with 2 different type of brochures, they were perfect for marketing our new plans to potential investors.


Our video brochures were great, they looked amazing and helped us gain the customer who we where marketing to. Thank you for helping us with this project and for getting them finished and to us as quickly as possible.


We were looking around for an innovative way to deliver a sample of our Single Malt Scotch Whisky. The whisky has been aged for 50 years and a bottle is valued at £25,000, so only luxury packaging would do. We found Video In a Box and with them, we were able to build our perfect video box. We knew that we wanted to include a Whisky pipet, 2 glasses and the bottle but with Video In a Box we were able to integrate a lovely video screen to show our Glenfiddich message. Our clients were blown away with the package they received, we would highly recommend working with Video In a Box.


After talking to 4 different companies and finally finding Magellan and Video In a Box, it was a massive breath of fresh air for me. The project was dumped on me and I had no experience in dealing with multiple orders from several suppliers. Video In a Box took this workload off my shoulders and they were the only company to answer all my questions and lead me down the best route for my project. It was so nice to talk to someone who actually knows what they are talking about and they helped me deliver one of the best pieces of packaging I have ever seen.


As a thank you to our valued customers, we wanted to deliver some products in a special way. Video In a Box allowed us to create a dream piece of packaging which contained a screen! Our customers were very pleased when they received their parcel and Video In a Box were very helpful throughout the process.


We had a project that had multiple elements and we were going to have to order from multiple suppliers. We found Magellan and Video In a Box who were able to provide all of the elements we required for our project and had extensive knowledge and expertise in each area. Our lives were made dramatically easier and placing our trust into Magellan and Video In a Box to deliver our project on time allowed us to get on with our normal 9-5 work.


Video In a Box saved me time and aggro with their fantastic communication and assistance throughout the entire process of delivery my perfect video box. We knew that we wanted an innovative way to showcase our new range of Fastskin swimming costumes but when our video boxes were delivered the whole team were blown away by how fantastic they were! I would like to thank Video In a Box for their help throughout the project, if we do another video packaging project then we will be calling Video In a Box straight away!


We are so glad that we found Video In a Box. Their design team came up with a fantastic 'transplant' feature on our video box to show the reality of transplants. This unique feature went down very well with those that used it! The communication from the Video In a Box team was fantastic throughout and we look forward to using them again in the future.

world transplant games

We were looking for an interesting way to thank our CEO who was departing the company. We found Video In a Box online and were very impressed with what we saw on their website. We gave them a call and their team were very useful in our decision to use a bespoke video box to show our thanks. The process with Video In a Box was very straightforward and we were very pleased with the results.


Video in a Box were able to produce a stunning tri folded A4 Video Brochure for our Genuine Draft and Lite brands for our Global event in Miami, they managed to get these to our event on time under enormous pressure and on a a ridicules lead-time. The impact on some of the most senior personal at this event was astounding, we can't thank you enough for the nothing short of a miracle effort to achieve this, THANKYOU

SAB miller

Video in a Box worked very closely with us on a tight deadline to produce a stunning luxury presentation box with a 10" TV in a CARD LCD screen, to house some custom Coca Cola Bottles as well as some branded merchandise (also supplied by Magellan Merchandise) for the Olympics, the result was superb, we cant thank you enough for the herculean effort that went into getting these to us on time.


Magellan World's Video Brochure division Video in a Box helped us design the video books we produced to entice large corporate brands to move and relocate to our stunning office park in Slough. The design idea to create a book with a fitted portrait screen inside was a huge hit and a really superb additional to our highly targeted marketing strategy, these companies included Pepsi Co, Amazon, Baker Tilly, thanks guys


We needed 50 urgent TV Cards for a last minute impromptu event for some senior executives arriving from various offices around Europe, we needed a way to show them what progress had been made to the new division we had setup, so we used the TV in a CARD Express service from Magellan's dedicated video brochure division to create the cards, they were distributed at the meeting and the feed back was incredible, it could have worked any better. I look forward to working with Magellan team on all our future video brochure requirement.


Magellan have a wide range of promotional merchandise and are always happy to help and suggest specific products which are relevant to your target market. A quick response time along with helpful suggestions and recommendations makes Magellan stand out from other companies and I would have no hesitation in recommending the company.


Video in a Box provided us with an innovative and eye-catching way to communicate the launch of a new campaign to a range of stakeholders, including media, football clubs and key influencers. Their solution allowed us to bring our campaign ambassadors to life for a wider target audience and even delivered some pre-launch social media buzz. They totally understood the need to deliver under pressure and to tight timelines and we would not hesitate to work with the team again.

M&C saatchi

Video in a Box is a great innovative product and we were very happy with the final result.

calvin klein

A superb product, which has landed a recent campaign to clients in a professional, innovative, yet fun way. The service we received from start to finish has been great and I would highly recommend Video in a Box.

princess cruises

Video in a Box is great innovative product. Fast turn around, very high quality results and superb market intelligence and strategic thinking from the team. The best value for money marketing product by a long, long way.


I wanted my guests to retain a memory of our event and our brand that would be innovative, informative and memorable; the solution provided by Video in a Box answered all those criteria.

What Car?

We're really happy with our video brochures, they really get your message across in a far more engaging way than regular print or email communications.


Video in a Box were really helpful and the end product was fantastic - we got some amazing feedback from our staff and clients.


Apart from the exemplary customer service and sales approach, I found the offering from Video in a Box to be highly innovative and effective with our retailers. The use of TV in POS introduces a myriad of opportunities to connect with the shopper and retailer alike. I look forward to future POS solutions from Video in a Box.


In a globally competitive market it's vital to have evocative marketing materials that steal the attention of your audience - Video in a Box does just that and for us, it's an integral part of our strategy for winning new business

middlesex university