Royal Canin is a French manufacturer of dog and cat food. A subsidiary of Mars. The company undertakes research into the formulation and testing of breed and symptom specific nutritional requirements of cats and dogs. Founded in 1968, Royal Canin is worldwide known and recommended by vets.
The Target Market
Royal Canin’s target market is people who own pets, vets, and many other businesses who sell pet food etc. Royal Canin provide pet food for many different dietary requirements and are great for pet owners who need something to help their dog without the expense of an extra treatment plan, or trying to figure out a way to get their pet to take a tablet.
The Brief
Royal Canin wanted video boxes to promote their new range of cat food, sensory cat food to be exact. They wanted a small box that could fit a few pouches from the new range. They wanted a video box so they could have a video showing the consumer why their new range was for them and was the best. How the new range was formulated etc.
As well as the cat food box Royal Canin had another video box they needed to fit a dog bowl which measures the weight of the food, as well as the dog food they were promoting inside, again a video was a must have to show the consumer what they would be investing in.
The Challenge
We needed to get these boxes to fit Royal Canin's colour scheme and their company branding, we wanted to stick to the traditional white and red colours for the boxes. We also needed to make these completely custom to fit the item inside. This would need fitments to hold these in place.
The Results
The cat food box came out looking amazing, with a silique design including some spot UV, and a purple inner case holding the three pouches of cat food. This was the perfect size for promoting the new range.
The dog food box was a great success, this was the first video box we produced for Royal Canin, and the fitment inside was perfect holding the bowl and food in place. Sticking with the traditional white and red theme with some spot UV on the lid of the box. These where well received by the brand and their consumers, resulting in future projects including the cat food box. And a video brochure.
Want to learn more?
Our Managing Director, Lee Robinson, has over 20+ years experience in providing high quality and memorable promotional merchandise shows you the Royal Canin video boxes, and goes over the specifications of the boxes.
Other Case Studies
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Boohoo
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The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.
MONTIREX
I just wanted to let you know the boxes have arrived successfully and look amazing! Thank you again so much for getting them over to us so efficiently and your help with the whole process.
MXW STUDIOS
The video boxes were fantastic, thank you and the team for doing such a brilliant job, clearly if any other opportunities come again, i'll come knockinf on your door!.
1E LIMITED
The video boxes are great, everyone loved them and they did the job perfectly. We will definitely be coming back for more in the future.
PREMIER PLACE
The video brochures were brilliant; with 2 different type of brochures, they were perfect for marketing our new plans to potential investors.
TOO GOOD TO GO
Our video brochures were great, they looked amazing and helped us gain the customer who we where marketing to. Thank you for helping us with this project and for getting them finished and to us as quickly as possible.
GLENFIDDICH
We were looking around for an innovative way to deliver a sample of our Single Malt Scotch Whisky. The whisky has been aged for 50 years and a bottle is valued at £25,000, so only luxury packaging would do. We found Video In a Box and with them, we were able to build our perfect video box. We knew that we wanted to include a Whisky pipet, 2 glasses and the bottle but with Video In a Box we were able to integrate a lovely video screen to show our Glenfiddich message. Our clients were blown away with the package they received, we would highly recommend working with Video In a Box.
GUCCI
After talking to 4 different companies and finally finding Magellan and Video In a Box, it was a massive breath of fresh air for me. The project was dumped on me and I had no experience in dealing with multiple orders from several suppliers. Video In a Box took this workload off my shoulders and they were the only company to answer all my questions and lead me down the best route for my project. It was so nice to talk to someone who actually knows what they are talking about and they helped me deliver one of the best pieces of packaging I have ever seen.
FERRARI
As a thank you to our valued customers, we wanted to deliver some products in a special way. Video In a Box allowed us to create a dream piece of packaging which contained a screen! Our customers were very pleased when they received their parcel and Video In a Box were very helpful throughout the process.
QATAR
We had a project that had multiple elements and we were going to have to order from multiple suppliers. We found Magellan and Video In a Box who were able to provide all of the elements we required for our project and had extensive knowledge and expertise in each area. Our lives were made dramatically easier and placing our trust into Magellan and Video In a Box to deliver our project on time allowed us to get on with our normal 9-5 work.
SPEEDO
Video In a Box saved me time and agro with their fantastic communication and assistance throughout the entire process of delivery my perfect video box. We knew that we wanted an innovative way to showcase our new range of Fastskin swimming costumes but when our video boxes were delivered the whole team were blown away by how fantastic they were! I would like to thank Video In a Box for their help throughout the project, if we do another video packaging project then we will be calling Video In a Box straight away!
WORLD TRANSPLANT GAMES
We are so glad that we found Video In a Box. Their design team came up with a fantastic 'transplant' feature on our video box to show the reality of transplants. This unique feature went down very well with those that used it! The communication from the Video In a Box team was fantastic throughout and we look forward to using them again in the future.
CHIVAS
We were looking for an interesting way to thank our CEO who was departing the company. We found Video In a Box online and were very impressed with what we saw on their website. We gave them a call and their team were very useful in our decision to use a bespoke video box to show our thanks. The process with Video In a Box was very straightforward and we were very pleased with the results.
SAB MILLER
Video in a Box were able to produce a stunning tri folded A4 Video Brochure for our Genuine Draft and Lite brands for our Global event in Miami, they managed to get these to our event on time under enormous pressure and on a a ridicules lead-time. The impact on some of the most senior personal at this event was astounding, we can't thank you enough for the nothing short of a miracle effort to achieve this, THANKYOU
COCA COLA
Video in a Box worked very closely with us on a tight deadline to produce a stunning luxury presentation box with a 10" TV in a CARD LCD screen, to house some custom Coca Cola Bottles as well as some branded merchandise (also supplied by Magellan Merchandise) for the Olympics, the result was superb, we cant thank you enough for the herculean effort that went into getting these to us on time.
SEGRO
Magellan World's Video Brochure division Video in a Box helped us design the video books we produced to entice large corporate brands to move and relocate to our stunning office park in Slough. The design idea to create a book with a fitted portrait screen inside was a huge hit and a really superb additional to our highly targeted marketing strategy, these companies included Pepsi Co, Amazon, Baker Tilly, thanks guys
IBM
We needed 50 urgent TV Cards for a last minute impromptu event for some senior executives arriving from various offices around Europe, we needed a way to show them what progress had been made to the new division we had setup, so we used the TV in a CARD Express service from Magellan's dedicated video brochure division to create the cards, they were distributed at the meeting and the feed back was incredible, it could have worked any better. I look forward to working with Magellan team on all our future video brochure requirement.
WELBILT
Magellan have a wide range of promotional merchandise and are always happy to help and suggest specific products which are relevant to your target market. A quick response time along with helpful suggestions and recommendations makes Magellan stand out from other companies and I would have no hesitation in recommending the company. Caroline Cheng – Marketing Manager, Welbilt
MC&SAATCHI
Video in a Box provided us with an innovative and eye-catching way to communicate the launch of a new campaign to a range of stakeholders, including media, football clubs and key influencers. Their solution allowed us to bring our campaign ambassadors to life for a wider target audience and even delivered some pre-launch social media buzz. They totally understood the need to deliver under pressure and to tight timelines and we would not hesitate to work with the team again.
CALVIN KLEIN
Video in a Box is a great innovative product and we were very happy with the final result.
PRINCESS CRUISES
A superb product, which has landed a recent campaign to clients in a professional, innovative, yet fun way. The service we received from start to finish has been great and I would highly recommend Video in a Box.
RICOH
Video in a Box is great innovative product. Fast turn around, very high quality results and superb market intelligence and strategic thinking from the team. The best value for money marketing product by a long, long way.
WHAT CAR
I wanted my guests to retain a memory of our event and our brand that would be innovative, informative and memorable; the solution provided by Video in a Box answered all those criteria.
CTN
We're really happy with our video brochures, they really get your message across in a far more engaging way than regular print or email communications.
EXPERIAN
Video in a Box were really helpful and the end product was fantastic - we got some amazing feedback from our staff and clients.
SIEMENS
Apart from the exemplary customer service and sales approach, I found the offering from Video in a Box to be highly innovative and effective with our retailers. The use of TV in POS introduces a myriad of opportunities to connect with the shopper and retailer alike. I look forward to future POS solutions from Video in a Box.
MIDDLESEX UNIVERSITY
In a globally competitive market it's vital to have evocative marketing materials that steal the attention of your audience - Video in a Box does just that and for us, it's an integral part of our strategy for winning new business
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