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Boohoo Video Presentation Box - Logo

The Client

At 36, Argentine football player Lionel Messi became famous mostly for his time at FC Barcelona, where he broke the club's all-time scoring record. He started playing professional soccer at just 16 and was a key player in Argentina's 2022 World Cup win. Over his career, he's won multiple FIFA awards, including several 'Best Men's Player' titles.

SikSilk is a UK-based clothing store that sells sportswear and modern street clothes; focusing on comfort and target a broad age range. Aiming for men and women between 18 and 45. Their goal is to become more than just a brand, but a lifestyle.

The Client

The Goal 

For the joint venture between Messi and SikSilk, the goal was to craft a high end marketing campaign worthy of Messi's global reputation. To meet this objective, we proposed the curation of a special video box featuring an acrylic tray. This design not only amplifies the luxury factor but also provides a unique and memorable packaging experience. Within the distinct box, the new line of Messi apparel would be displayed, adding an extra layer of exclusivity and appeal to the collaboration. 

SikSilk optes for video boxes in their partnership with Messi to enrich the customer experience through personalisation, making the unpacking process feel like an exclusive event. This creative packaging choice serves as an effective marketing stratgey while also emphazing the mutual pride that Messi and SikSilk have, for thier collaboration. 

Boohoo Video Presentation Box - Closed Box
The Target Market
Boohoo Video presentation Box - Empty Video box

SPECIFICATIONS

  • 10 Inch Video Screen
  • 5 Board Magnetic Case 
  • 3mm Board 
  • Acrylic Tray 
  • Fll CMYK Print
  • Matt Lamination Finish
  • Black Side Ribbons For Support
  • Internal Dimensions: 600x400x200mm
The Brief

The Finer Details

The Acrylic Tray: Incorporating an acrylic tray into the video box packaging serves dual functions. It not only generates anticipation by giving recipients a preview of Messi's apparel, but it also improves the visual appeal of the box. This clever design aspect grabs the audience's focus immediately, making the unboxing process more captivating.

Matt Lamination: Choosing a matte lamination for the promotional box accomplishes two things. It minimizes fingerprints and boosts print clarity, making critical design elements like the Messi and SikSilk logos more prominent. The matte texture adds a refined, upscale touch, aligning well with the high-quality nature of the Messi and SikSilk partnership.

Boohoo Video Presentation Box - Inside of the box
The Challenge
Boohoo Video Presentation Box -Final Result

The Results

The prompt enthusiastic reaction to the Messi x SikSilk video box was noticeable both in firsthand comments and the substantial buzz it generated online. Social media influencers and key figures in the soccer realm were provided with an immersive blend of digital narrative and the box's upscale presentation. This complex level of engagement effectively broadened the scope and resonance of the partnership.

The Results

Want to learn more?

Our Managing Director, Lee Robinson, has over 20+ years experience in providing high quality and memorable promotional merchandise shows you the Boohoo video box, and goes over the specifications of the box


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Coca Cola Video presentation box

Coca Cola


Coca Cola and Video in Box produced a video box for the Rio Olympics, this contained various promotional items. This has a 10" HD LCD video screen.

For the joint venture between Messi and SikSilk, the goal was to craft a high-end marketing campaign worthy of Messi's global reputation. To meet this objective, we proposed the creation of a special video box featuring an acrylic tray. This design not only amplifies the luxury factor but also provides a unique and memorable packaging experience. Within this distinct box, the new line of Messi apparel would be displayed, adding an extra layer of exclusivity and appeal to the collaboration.

SikSilk opted for video boxes in their partnership with Messi to enrich the customer experience through personalization, making the unpacking process feel like an exclusive event. This creative packaging choice serves as a savvy marketing strategy while also emphasizing the mutual pride that Messi and SikSilk have in their unique collaboration.

For the joint venture between Messi and SikSilk, the goal was to craft a high-end marketing campaign worthy of Messi's global reputation. To meet this objective, we proposed the creation of a special video box featuring an acrylic tray. This design not only amplifies the luxury factor but also provides a unique and memorable packaging experience. Within this distinct box, the new line of Messi apparel would be displayed, adding an extra layer of exclusivity and appeal to the collaboration.

SikSilk opted for video boxes in their partnership with Messi to enrich the customer experience through personalization, making the unpacking process feel like an exclusive event. This creative packaging choice serves as a savvy marketing strategy while also emphasizing the mutual pride that Messi and SikSilk have in their unique collaboration.

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