Boohoo is a UK based online fashion brand, aimed at 16–30-year-olds. Founded in 2006, and has sky rocketed since with sales of £856.9m in 2019. Boohoo also runs boohooman.com, prettylittlething.com, nastygal.com and debenhams.com and many more. They specialise in own brand fashion clothing and beauty products, with over 36,000 products.
As an online retailer, Boohoo utilise social media as an integral part of their marketing strategy. As of June 2019, boohoo had 6m Instagram followers, 1.1m Twitter followers and 2.9m likes on Facebook.
The Target Market
The internet plays a huge role in the marketing for Boohoo. Using Instagram, Facebook, and YouTube to advertise their brand to the world. Everyone is always on their phones now-a-days, always swiping to the next best product or influencer promoting said product on Instagram.
The target for this campaign were high profile influencers online across the UK and US, this was for the launch of Boohoo’s denim edit, and these where to be sent out to all the influencers as promo packs for the new launch.
The Target Market
We were asked for packaging that would hold the jeans, but also promote the launch at the same time. They needed packaging to showcase their brand, their new product as well as have some wow-factor. With the influencers having a high social following the aim was to use these presentation boxes to showcase the brand online, especially social media platforms.
The main focus was to create something that would wow the influencers and their followers. Increased social media exposure for this product was key, as this would then lead to an increase in sales and raise their brand awareness even more with the target audience.
With a deadline for these, we needed to be quick and come up with an idea that would be different and show the influencers what Boohoo was all about. Boohoo wanted something to showcase their new collection, to also send a selection of the collection to the influencers, which is where the video box idea came to life.
The video element of the box enabled Boohoo to show the influencers via an exclusive video of the new collection. These needed to be packed and shipped to each individual influencer across the UK and the US, which was fulfilled by us.
We came up with the idea to add a video screen to the presentation box, so when opened the video would start revealing a video showcasing the launch of the new jeans. Hidden inside the box under some branded tissue paper where some jeans for each influencer to try.
The video box was sleek, and showcased Boohoo well. With the branding all over the box inside and out and adding that wow factor with the surprise of a video inside.
Want to learn more?
Our Managing Director, Lee Robinson, has over 20+ years experience in providing high quality and memorable promotional merchandise shows you the Boohoo video box, and goes over the specifications of the box
Other Case Studies
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Coca Cola and Video in Box produced a video box for the Rio Olympics, this contained various promotional items. This has a 10" HD LCD video screen.
The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.
I just wanted to let you know the boxes have arrived successfully and look amazing! Thank you again so much for getting them over to us so efficiently and your help with the whole process.
The video boxes were fantastic, thank you and the team for doing such a brilliant job, clearly if any other opportunities come again, i'll come knockinf on your door!.
The video boxes are great, everyone loved them and they did the job perfectly. We will definitely be coming back for more in the future.
The video brochures were brilliant; with 2 different type of brochures, they were perfect for marketing our new plans to potential investors.
TOO GOOD TO GO
Our video brochures were great, they looked amazing and helped us gain the customer who we where marketing to. Thank you for helping us with this project and for getting them finished and to us as quickly as possible.
We were looking around for an innovative way to deliver a sample of our Single Malt Scotch Whisky. The whisky has been aged for 50 years and a bottle is valued at £25,000, so only luxury packaging would do. We found Video In a Box and with them, we were able to build our perfect video box. We knew that we wanted to include a Whisky pipet, 2 glasses and the bottle but with Video In a Box we were able to integrate a lovely video screen to show our Glenfiddich message. Our clients were blown away with the package they received, we would highly recommend working with Video In a Box.
After talking to 4 different companies and finally finding Magellan and Video In a Box, it was a massive breath of fresh air for me. The project was dumped on me and I had no experience in dealing with multiple orders from several suppliers. Video In a Box took this workload off my shoulders and they were the only company to answer all my questions and lead me down the best route for my project. It was so nice to talk to someone who actually knows what they are talking about and they helped me deliver one of the best pieces of packaging I have ever seen.
As a thank you to our valued customers, we wanted to deliver some products in a special way. Video In a Box allowed us to create a dream piece of packaging which contained a screen! Our customers were very pleased when they received their parcel and Video In a Box were very helpful throughout the process.
We had a project that had multiple elements and we were going to have to order from multiple suppliers. We found Magellan and Video In a Box who were able to provide all of the elements we required for our project and had extensive knowledge and expertise in each area. Our lives were made dramatically easier and placing our trust into Magellan and Video In a Box to deliver our project on time allowed us to get on with our normal 9-5 work.
Video In a Box saved me time and agro with their fantastic communication and assistance throughout the entire process of delivery my perfect video box. We knew that we wanted an innovative way to showcase our new range of Fastskin swimming costumes but when our video boxes were delivered the whole team were blown away by how fantastic they were! I would like to thank Video In a Box for their help throughout the project, if we do another video packaging project then we will be calling Video In a Box straight away!
WORLD TRANSPLANT GAMES
We are so glad that we found Video In a Box. Their design team came up with a fantastic 'transplant' feature on our video box to show the reality of transplants. This unique feature went down very well with those that used it! The communication from the Video In a Box team was fantastic throughout and we look forward to using them again in the future.
We were looking for an interesting way to thank our CEO who was departing the company. We found Video In a Box online and were very impressed with what we saw on their website. We gave them a call and their team were very useful in our decision to use a bespoke video box to show our thanks. The process with Video In a Box was very straightforward and we were very pleased with the results.
Video in a Box were able to produce a stunning tri folded A4 Video Brochure for our Genuine Draft and Lite brands for our Global event in Miami, they managed to get these to our event on time under enormous pressure and on a a ridicules lead-time. The impact on some of the most senior personal at this event was astounding, we can't thank you enough for the nothing short of a miracle effort to achieve this, THANKYOU
Video in a Box worked very closely with us on a tight deadline to produce a stunning luxury presentation box with a 10" TV in a CARD LCD screen, to house some custom Coca Cola Bottles as well as some branded merchandise (also supplied by Magellan Merchandise) for the Olympics, the result was superb, we cant thank you enough for the herculean effort that went into getting these to us on time.
Magellan World's Video Brochure division Video in a Box helped us design the video books we produced to entice large corporate brands to move and relocate to our stunning office park in Slough. The design idea to create a book with a fitted portrait screen inside was a huge hit and a really superb additional to our highly targeted marketing strategy, these companies included Pepsi Co, Amazon, Baker Tilly, thanks guys
We needed 50 urgent TV Cards for a last minute impromptu event for some senior executives arriving from various offices around Europe, we needed a way to show them what progress had been made to the new division we had setup, so we used the TV in a CARD Express service from Magellan's dedicated video brochure division to create the cards, they were distributed at the meeting and the feed back was incredible, it could have worked any better. I look forward to working with Magellan team on all our future video brochure requirement.
Magellan have a wide range of promotional merchandise and are always happy to help and suggest specific products which are relevant to your target market. A quick response time along with helpful suggestions and recommendations makes Magellan stand out from other companies and I would have no hesitation in recommending the company. Caroline Cheng – Marketing Manager, Welbilt
Video in a Box provided us with an innovative and eye-catching way to communicate the launch of a new campaign to a range of stakeholders, including media, football clubs and key influencers. Their solution allowed us to bring our campaign ambassadors to life for a wider target audience and even delivered some pre-launch social media buzz. They totally understood the need to deliver under pressure and to tight timelines and we would not hesitate to work with the team again.
Video in a Box is a great innovative product and we were very happy with the final result.
A superb product, which has landed a recent campaign to clients in a professional, innovative, yet fun way. The service we received from start to finish has been great and I would highly recommend Video in a Box.
Video in a Box is great innovative product. Fast turn around, very high quality results and superb market intelligence and strategic thinking from the team. The best value for money marketing product by a long, long way.
I wanted my guests to retain a memory of our event and our brand that would be innovative, informative and memorable; the solution provided by Video in a Box answered all those criteria.
We're really happy with our video brochures, they really get your message across in a far more engaging way than regular print or email communications.
Video in a Box were really helpful and the end product was fantastic - we got some amazing feedback from our staff and clients.
Apart from the exemplary customer service and sales approach, I found the offering from Video in a Box to be highly innovative and effective with our retailers. The use of TV in POS introduces a myriad of opportunities to connect with the shopper and retailer alike. I look forward to future POS solutions from Video in a Box.
In a globally competitive market it's vital to have evocative marketing materials that steal the attention of your audience - Video in a Box does just that and for us, it's an integral part of our strategy for winning new business
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